K-pop is helping the economically depressed Japanese music market improve.
KARA’s Japanese DVD, ‘KARA Best Clips’ ranked fourth by recording over 270,000 copies (according to the Oricon) in DVD yearly sales in 2011.
The group is following Japanese popular idol groups Arashi and AKB48. Local people are saying this is a meaningful record.
On January 30, Sankei, a Japanese newspaper, said that even though the number of music CDs, DVDs or blue rays are decreasing in Japan, over 60,000,000 video products were produced last year. Then they added that AKB and Hallyu helped the video software increase and improve.
Free online video sites, which decreased the number of video products in 2010, didn’t affect the boom in video software.
The newspaper said since South Korea started airing high-definition or HD broadcasts in 2011, Japanese people have began wanting clear videos of their favorite singers, not just watching them through video sites.
In addition, since many people are using their smart phones to watch videos, record companies are now concentrating on producing video products instead of CDs.
The Japanese music market is changing from listening music to watching music. Therefore, K-pop singers will have to work hard to make clear music videos or improve the quality of their videos.