On July 21st, YG Entertainment’s Yang Hyun Suk expressed his confidence in the power of K-pop during the press conference for ‘YGEX‘.
In an interview with the press, he stated, “The reason YG Entertainment has been so passive with international advancements was because we spent a lot of time on the production of music. We wanted to take the music we were doing in Korea over to the Japanese and European market.”
He continued, “After Big Bang debuted in Japan, I coincidentally met with avex’s CEO Max Mastuura. We resembled each other in that we were introverts who both enjoyed fishing as a hobby. While talking about music together, we began dreaming of the establishment of YGEX. My first condition was that I didn’t want to adjust YG’s musical color to better suit Japan, and Matsuura himself promised that he would respect our color and not try to change it.”
Commenting on the K-Pop wave reaching Europe and the Americas, he said, “The quality of Korean content is high and it’s globalizing at a fast pace. The potential of the market is infinite. I was able to see the potential of advancing into the American market by watching over the changes in the European market. The American market will open within the next year or two.”
The first up for YGEX is 2NE1. In addition to their Japanese version of “I Am The Best“, the girls will be releasing two more digital singles on August 10th and 31st, which will be followed by their debut Japanese album on September 21st. Starting with Yokohama on September 19th, the girls will be kicking off their Japanese tour, which will run through Kobe and Chiba.
Source + Photos: Sports Chosun via Nate