2NE1 won the hearts of the audience at 2012 Cannes International Advertising Festival held in France on June 18.
Serving as keynote speakers representing their fellow K-Pop idol stars, 2NE1 talked about the critical role the digital wave plays in spreading Korean Wave.
2NE1’s entrance at Cannes wasn’t just a stroke of luck. Last year, the group was awarded the MTV IGGY’s Best New Band in the world award and this year they were selected as the favorite K-pop star through a survey conducted among French K-pop fans. The level of achievement accomplished in France calls for celebration considering the lack of promotion efforts put into the market.
When asked whether or not they feel that 2NE1 is catching on internationally, CL responded, saying, “It is surreal as well as flattering to see fans from all over the world singing our songs,” and added, “Thanks to the amazing digital technology such as YouTube, borders in music is nonexistent.”
2NE1 also reveals the secret of their success to be the ability to connect and relate with their fans just like the girls next door however put on a wonderful performance when on stage.
While celebrating their flourishing success in music industry, 2NE1 hasn’t shown any sign of slowing down. In fact, CL finished the speech by making a big statement: “We are going to change the world.”