Released on July 17 at 6:00 p.m., the teaser video of “No Mercy” features the fancy, stylish sound of the song and B.A.P members in outfits that accentuate the song’s concept and a performance that accentuate the sound. They have completely changed from the warrior’s concept presented in “Warrior” and “Power.”
The 36-second video is short, but the strong drum beat accompanied by the sounds of clapping and whistling and B.A.P’s fancy outfits and distinctive performance makes B.A.P look like trendsetters.
Hong Won Gi, who became a well-known music video director through the music videos of SNSD, Seo Tae Ji, B2ST, and Super Junior, has created yet another masterpiece with a stylish stage set and distinctive editing.
Zelo’s rap in dialect especially attracted attention.
Zelo’s rap clearly implies that the song is a warning against the counterfeits.
TS Entertainment, B.A.P’s agency, says, “The ideal for Zelo’s rap was Bang Yong Guk’s. ‘No Mercy’ was composed by TS Music’s producer Marco and Jeon Da Woon. Because B.A.P members enthusiastically participated in this song with a new approach, I can assure you that this is a new, stylish type of song of a kind that you haven’t heard before.”
The audio and music video of “No Mercy” will be released on July 19.