From October last year, there have been news articles covering that Universal Music Group is planning to debut a multi-talented idol group who are trained in a wide genres from dance, ballads, and even hip hop.
And this year, finally the secrets surrounding ‘the’ idol group have been slowly unveiled. In the March 4th,
top rating terrestrial TV news program ‘MBC News Desk’ spotlighted on Universal Music Group Korea and their new boy group ‘Boys Republic’ which is the first K-POP boy group under Universal Music Group International.
The five-member group consists of Won Jun, Da Bin, Sung Jun, Min Su and Su Woong. Boys Republic has been training for the past two years and has their eyes set on international stardom.
Surprisingly ‘Boys Republic’ has been chosen for the PR ambassador for Jeju Air – Korea No. 1 low cost airline, from April 2013. Jeju Air stated “We’ve chosen Boys Republic as our model based on their potential in the Asian market.
We will contribute our own way to make K-POP even more flourishing in the Asian region with Boys Republic.”
‘Boys Republic’ sang a brand song ‘Orange Sky’ part of new start campaign and the advertisement of the boys were published across the nation – including YouTube.
‘Boys Republic’ is to be the artists whom are reachable to fans. Under the slogan of ‘Be Our Citizen’, boys went to public and conducted several street campaigns as pre-promotion, talking and getting friendly with their potential fans and captivate them to be their fans.
Numerous photos and comments were posted in Twitters and Facebook.
Boys Republic made their debut TV appearance during last week.
After their performance, Boys made to #1 real time hot keywords chart at Naver (#1 Portal in Korea) all weekend.
MBC Music (Weds)
KBS Music Bank (Fri.)
SBS Popular Music (Sun)
MBC Music Core (Sat)
Jeju Air, Asks Brand Song to Boys Republic 15 seconds Advertisement
Jeju Air, Asks Brand Song to Boys Republic Making Film
Official Facebook : https://www.facebook.com/officialboysrepublic
Official Twitter : https://twitter.com/officialBoysRep
Official YouTube : http://www.youtube.com/user/BoysRepublicOfficial
Official Fan Community : http://cafe.daum.net/BoysRepublic
ALSO head over to Universal Music Singapore’s website to win a free “PARTY ROCK” track ttps://www.facebook.com/UMSGRegional?fref=ts