In the episode of Golden Fishery – Radio Star that aired on September 5, Siwon’s rich father became one of the main topics of the show.
However, Siwon’s father, Choi Ki Ho, resigned from the presidency of Boryung Medience in March, 2011, for personal reasons.
Choi Ki Ho majored in public administration at Dongguk University and became the CEO of Korea Slim Fashion Co., Ltd. after working for Hanwha Group for many years. He’s now an adjunct professor at Sungkonghoe University.
Boryung Medience, an affiliated company of Boryung Group, manufactures skin care products, breast-feeding products, toys, and fashion products. After Choi’s resignation, Kim Eun Jung and Yoo Suk Won became the co-CEOs of the company. This year is the 20th anniversary of its first brand launch, and it recorded 181.7 billion won in sales last year.
Siwon’s mother is running a famous lingerie brand, which is exported all over the world.