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Lee Hyo Ri chosen as campaign model for Puma with her pet, Soon Sim

Singer Lee Hyo Ri went out for a photo shoot with her pet Soon Sim.

The sports brand, Puma revealed on March 20, “Lee Hyo Ri has been chosen as the model for 2012 social campaigns and will be holding various activities.”

According to Puma, Lee decided to be the model for Puma because the theme of the social campaign, ‘Social Team Mates’ and the image of the brand, ‘Joy’ is similar to her image. Puma revealed, “Lee seemed to be enjoying the shooting so much that she even uploaded a picture that she took wearing a baseball jumper and a TX3 shoe-printed T-shirt on her Twitter.”

Lee Jung Hee, the team leader of Puma Korea Lifestyle Marketing Department, states, “Lee Hyo Ri’s healthy looks and cheerful spirits not only suit well with the campaign, but her usual easy-going and animal loving image matches the image that Puma’s social campaign pursuing after. That’s why we chose her as our model.”

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