Samsung Electronics is about to conduct a joint marketing project for its Smart Monitor with the world-famous brand Levi’s.
The joint marketing strategy was designed to attract a wide range of customers and provide them with generous benefits. The two companies have something in common: introducing high- quality products of stylish design.
Thanks to the promotional event, Samsung says, visitors to Levi’s six main shops in Seoul will get to enjoy smart shopping, viewing videos of models in various jeans and other clothes by Levi Strauss by means of Samsung Smart Monitors.
During the 17th Anniversary Samsung Electronics Crazy Academy, to be held until the end of March, all purchasers of Samsung Smart Monitors will be presented with a coupon for Levi’s blue jeans worth 100.000 won.
A representative of Samsung Electronics, in charge of marketing, says, “During the Academy period, Samsung will carry out joint marketing with Levi Strauss, the renowned clothing brand highly favored by younger consumers, in an attempt to better appeal to younger consumers and offer them a variety of generous benefits. Such joint marketing will give our customer greater benefits.”
- Source: Betanews
Interesting marketing strategy.