SM Entertainment’s new rookie group EXO-K has landed themselves another endorsement deal as school uniform models for ‘Ivy Club’.
Just like Chicken CFs, school uniform brands usually pick the idols they want to model for their latest fashion.
Top stars like, Kim Min Hee, Shinhwa, Moon Geun Young, the Wonder Girls, Kim Soo Hyun, and more have all shot to fame through such deals, and it seems EXO-K is following their lead.
On May 3rd, ‘Ivy Club’ expressed, “We immediately recognized EXO-K’s star potential and contracted with them even before their debut. They’ve been receiving the immense love of teens even prior to their debut and we believe that they have the talents and visuals fit to model our brand. We’re looking forward to how EXO-K’s rising stardom will create a synergistic effect with ‘Ivy Club’.”