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Yoon Sang Hyun appointed as a “Switzerland’s Friend” in Zurich

On June 27, Switzerland’s Tourism Authority held a ceremony in Zurich to appoint Yoon Sang Hyun, a popular Korean actor and a singer, as a Switzerland ambassador called “Switzerland’s Friend.”

It is unprecedented for the ceremony to be held in Switzerland. The special event proves that the Authority’s director Jurg Schumidt has particular interest in the Korean actor.

Schumidt says, “I believe that Yoon Sang Hyun’s healthy, eco-friendly image perfectly fit for the one of Switzerland. I have been very impressed by his widespread popularity in Asia both as an actor and a singer. In addition, his constant affection for nature, despite his tight schedule, deeply touched me. It must be an honor for him to accept the proposal to be a “Switzerland’s Friend.”

Yoon stated his feelings about the appointment: “As a passionate lover of travel and hiking, Switzerland has been one of my ideal attractions. I’m very happy to be a friend of such a heaven-like tourist destination like Switzerland.”

After traveling the country for eight days, Yoon says, “I traveled around every nook and cranny of this country with assistance from professional tourists. I hope to be a messenger to spread Swiss people’s ardent love for nature up to Korea.”

As a Switzerland’s ambassador, he’s going to carry out diverse promotional activities until 2012.

By Park Jeong-min (jsjm@tvreport.co.kr)

Source: TVreport (Original article in Korean)
Photo from TVreport
Translated by Geum Jae / Korea.com