Clothing brand United Colors of Benetton recently unveiled its campaign and advertisement shoot for its campaign ‘Be My Best Friend’, featuring a wide range of celebrities including Taetiseo, 2PM’s Junho, Song Joong Ki, Yoon Do Hyun, Choi Daniel, Bobby Kim, Choi Kang Hee and more.
For the campaign, each celebrity has agreed to donate one ton of dog food to an abandon dog shelter. In addition, part of the profits from United Colors of Benetton’s campaign-related productions will be donated to the Korean Animal Welfare Association.
The campaign shoot pictures show various celebrities modeling the clothing brand’s various ‘Be My Best Friend’ clothing items while posing with abandoned dogs.
Photo credit: Benetton