On March 21, SM Entertainment said I AM will be released in May and unveiled the first teaser preview and poster of the movie.
This movie is going to show the legendary concert of SM artists, titled SM Town Live World Tour in New York, which was held at the Madison Square Garden in New York, and SM artists’ dream and life outside the stage.
As the first teaser poster shows names of all SM artists, it increases curiosity about how each member’s story will be told in the movie.
A spokesperson for SM Entertainment says, “I AM was a UCC project event for fans from all over the world. It already received wide attention as several cover songs and cover dance videos were uploaded. Through this movie, SM Town artists’ efforts, passion, and dreams, placed in SM for several years to touch their fans, will be shown.”